PR & Business Development Specialist – Laptop Brand Division
Job Description
“Location: New Castle, DE
Department: Brand Division
Reporting to: Brand Project Lead
Position Overview:
We are a fast-growing international branding company currently expanding our own laptop brand. We are looking for a passionate and creative PR & Business Development Specialist to join our team. This role will focus on public relations, channel communications, and business development to drive brand awareness and sales growth.
Visa sponsorship is available for qualified candidates.
Key Responsibilities:
* Plan and execute brand communication strategies, PR campaigns, and media collaborations to enhance brand visibility and recognition
* Build and maintain relationships with e-commerce platforms, distributors, review influencers, and media outlets
* Identify market trends and potential business partners to support B2B sales and distribution network expansion
* Coordinate cross-functional teams (design, product, operations) to ensure brand messaging is consistent and timely
* Organize product launches, brand campaigns, and co-branding initiatives
* Draft and refine brand content such as press releases, product stories, and promotional materials
* Analyze campaign performance and partnership outcomes to optimize strategies
Requirements:
* Bachelor’s degree or above in Marketing, Communications, PR, International Business, or related fields
* 1–3 years of experience in branding, PR, business development, or a related role (consumer electronics experience preferred)
* Strong communication and negotiation skills, with the ability to manage external partnerships independently
* Creative thinking and content development skills with the ability to write high-quality promotional copy
* Proficiency in English (written and spoken), especially if working with international partners
* Familiarity with e-commerce operations; existing media or channel resources are a plus
What We Offer:
* Competitive salary and benefits
* Visa sponsorship for qualified international candidates
* Opportunity to build and grow a brand from the ground up
* Young, dynamic, and supportive team environment
* Clear career development path, with potential to grow into a leadership role
Job Type: Full-time
Pay: $50,000.00 – $100,000.00 per year
教育背景:
* Bachelor’s (首选)
是否愿意出差:
* 75% (首选)
Work Location: In person”